The last few days I have been grappling with “branding.” The word alone makes me cringe, everything about it screams corporate, big, impersonal and nothing I aspire to, but that exactly is the point, that none of that is my “brand”, none of that is STELLA Bakery! STELLA Bakery is just myself and a big dream to create the most delicious, nutritious and beautiful bread with all organic ingredients sourced from as many local farms as possible. Every loaf is made ... ...with love and nurtured from the minute I feed my “mother”-starter on Tuesday to when I drop it off at your house or in the Bäckerei box outside on Thursday. They are my little babies that I get to share with everyone. Bread is an ancient and fundamental food source and it feels like I get to connect with all of you through it. My bread gets to be at your dinner table, or in your lunch bag bringing smiles to your faces and bellies. I love that! It is the reason I get up every morning.
All this reading about “brand identity” got me worried, since I can’t shake off this thought that brand = corporation which would mean I (Stella the person) = corporation, not a good way to look at it, is it? So I think I need a little help with this (I did sign up for a workshop next week, hope that can shine a little light on the matter) but until then I was wondering what your association with STELLA Bakery is. What are three words you would use to describe your experience with my bread shares? I would love to hear them! If you are willing to share you can write them as a comment below, on Facebook or Instagram or just send me an email! Thanks so much for being part of my journey!! This week’s Share Country Sourdough Ingredients: Montana grown organic wheat flour, water, sourdough culture, sea salt. Polenta Sourdough Sandwich Loaf Ingredients: Montana grown organic wheat flour, water, organic yellow corn, sourdough culture, sea salt. Sonora White Wheat Sandwich Loaf Ingredients: Montana grown organic wheat flour, water, org. fresh ground Sonora white wheat from Prairie Heritage Farm, sourdough culture, sea salt.
3 Comments
I would say "Quaint" "Artist" "Nourishing". Your work speaks to me in a homemade, loving, handmade type of way. Like you're taking care of your clients. And that's everything from the way you brand, to your breads, to your delivery methods and the pickup in the box outside your place.
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kathryn dolesh
3/12/2016 06:21:23 pm
nourishing, authentic, bread with integrity!
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Barbara Wannet
3/12/2016 08:14:33 pm
Wholesome, real, nothing fake about it! A slice of the ancient 'old world'tradition of making bread. I love looking at the pictures of your bread,Stella! I am really happy to see that you and your dream are flourishing!!!! I miss you! Barbara
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AuthorI love bread! I will post my weekly bread choices here and anything else bread, grains and fermentation related that I think you might find interesting. Categories
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